Google Play is a global digital content store that makes it easy for more than 3 billion monthly users across 190+ markets worldwide to discover millions of high-quality apps, games, books, and more. We connect people looking for apps and games they’ll love with the businesses who build them.
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We've continually invested in our platform and developed hundreds of distinct features and programs to meet the evolving needs of our users and support our developers at every phase of the app lifecycle.
Security and privacy
Building trust and keeping our users safe
Tools and insights
Helping developers build and grow
Global app distribution
Connecting users and developers around the world
App monetization
Enabling commercial success for developers of all sizes
Flexibility
Offering choice to the Android ecosystem
Developer education
Guiding developers to grow their knowledge and skills
Developer policies
Protecting users while ensuring equitable policy enforcement
Kids and Families
Helping parents find safe and enriching content for kids
Innovation with AI
Building helpful tools for everyone powered by Google AI
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Security and privacy
Building trust and keeping our users safe
Everything we do has privacy, safety and security at its core. Play store app listings include a Data Safety section, which helps users evaluate an app’s safety before they install it. Our data deletion policy also empowers users with greater clarity and control over their in-app data. Google Play runs over 10,000 safety checks on every app it offers. These checks happen before an app is available on Google Play and before a Play app is updated. And, we continually check all apps in our store to help keep users safe.
Helping developers to:
Keep the ecosystem safe
Build & test
Engage & retain
Tools and insights
Helping developers build and grow
Developers have access to the newest tools to help them build better apps and grow their businesses. They can run experiments and beta test their apps, optimize store listings, analyze user data, and utilize new AI-powered features. We know that actionable data is critical for developers to improve their user experience and grow their business. Play data helps developers understand the lifecycle of their app: from how it is discovered in the store, to how users engage with it, to what users are willing to pay for it.
Helping developers to:
Build & test
Release & update
Acquire & grow
Engage & retain
Monetize
Global app distribution
Connecting users and developers around the world
Google Play is one of many ways to distribute apps and games on Android to people around the world. We are continually improving our platform, which allows developers to easily reach up to 3 billion people in 190+ markets. We provide promotional opportunities and programs to help developers reach, retain, and re-engage global users, such as our Play Points rewards program, which has over 370 million enrolled members. We’re also investing in a multi-device ecosystem, extending Play to screens beyond phones, including tablets, wearables, Auto, and PCs, to enable developers to reach users in new ways.
Helping developers to:
Build & test
Release & update
Acquire & grow
Engage & retain
Monetize
App monetization
Enabling commercial success for developers of all sizes
Developers have flexibility to choose a monetization model that best suits their app or game, including selling in-app items, subscriptions, or paid apps. Integrating Google Play’s billing system enables developers to monetize their apps in over 190 markets with our trusted and secure commerce platform. Play Commerce provides monetization tools, tax and compliance support, and the ability to seamlessly transact with an extensive payment method library that includes over 320 local forms of payment across more than 65 markets. It also enables users to track purchases, manage subscriptions, and apply parental controls, in addition to providing customer support services and performing fraud checks.
Helping developers to:
Keep the ecosystem safe
Engage & retain
Monetize
Flexibility
Offering choice to the Android ecosystem
Android is an operating system used by over 24,000 different device models. Developers can always distribute their apps to users a number of ways outside of Google Play. Users can install apps and games from multiple app stores and most Android devices ship with two or more app stores preloaded. Users can also “sideload” apps by downloading them directly from a developer’s website without going through Google Play or another Android app store. 80% of Android devices have at least one app installed outside of Play.
Helping developers to:
Acquire & grow
Engage & retain
Developer education
Guiding developers to grow their knowledge and skills
Google Play regularly shares best practices to build a successful app or game business and keeps developers updated on changes in our tools. The Google Play Academy is a free-of-charge e-learning platform for Google Play developers, business people, and marketers of Google Play apps and games. Over 200 courses are currently offered in 13 languages to anyone with a Google Account.
Helping developers to:
Keep the ecosystem safe
Build & test
Acquire & grow
Engage & retain
Monetize
Developer policies
Protecting users while ensuring equitable policy enforcement
We’ve made it easier and clearer to comply with our developer policies, which help provide a safe and trusted experience for everyone. These policies include key protections against inappropriate content, privacy violations, and malware. They are generally updated quarterly to address new or evolving risks and developers usually have at least 30 days to make any necessary updates to their apps. After the grace period, if a developer violates any of our policies, their app is removed or suspended from the Play store.
The developer is notified by email about the specific reasons for this action, provided with instructions on how to republish their app, and provided with instructions on how to appeal. Our developer policies apply equally to all apps distributed on Google Play, including Google’s own apps.
Helping developers to:
Keep the ecosystem safe
Build & test
Release & update
Kids and Families
Helping parents find safe and enriching content for kids
We are committed to providing a safer and more positive environment for children and families. We help parents find enriching and entertaining content with our Kids tab on Google Play filled with Teacher Approved apps and games. We also empower parents to set healthy digital ground rules with Family Link parental controls. Our Google Play policies provide additional protections for children and families. These policies require that apps and games targeted to children have appropriate content, show ads suitable for children, and meet other requirements including ones related to personally identifiable information.
Helping developers to:
Keep the ecosystem safe
Acquire & grow
Engage & retain
Innovation with AI
Building helpful tools for everyone powered by Google AI
We’re continuing to integrate the best of Google AI to supercharge our developers’ productivity and build helpful features for our users. We’re connecting our app and game businesses with AI tools that accelerate the developer experience like the ability to generate suggested store descriptions. And, we're leveraging the power of Gemini models for features like AI-generated app reviews and FAQs that make it easier for users to find what they're looking for.
Helping developers to:
Build & test
Acquire & grow
Engage & retain
Growing with Play
Google Play strives to be a full lifecycle partner for developers. We continually invest in new features to support our developers at every phase of their journey. Keeping the Ecosystem Safe is core to everything we do, underlying each lifecycle phase.
Google Play offers a range of global and regional programs to invest in our developer community. Many programs are also tailored to specific industries and business goals.
Our global developer community is the heart of Play. We're constantly seeking ways to celebrate their successes and provide the resources they need to reach their full potential.
United States
Duolingo
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Croatia
Dub Studio
“Google Play brought the world to us.”
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United States
Headspace
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Indonesia
Super
“The qualitative and quantitative feedback we receive from Google Play is helping us to build the right app for the people.”
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japan
YAMAP
"Before, we had to go to Tokyo to do business. But we take advantage of Google Play, and we can make the application in the local area."
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taiwan
Seekrtech
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Australia
We Spot Turtles
“Without Google Play, we wouldn't have the opportunity to connect on such a global scale.”
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India
Ludo King
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Sweden
Ridely
“We have had downloads in over 130 countries. It's growing and growing, and it's super exciting.”
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Japan
Pirika
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United States
Duolingo
Duolingo’s mission is to develop the best education in the world and make it universally available. By enabling distribution of their app to billions of users across the globe and across all socioeconomic levels, Google Play has helped Duolingo take steps toward their vision of reducing economic inequality through education.
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Duolingo’s mission is to develop the best education in the world and make it universally available. By enabling distribution of their app to billions of users across the globe and across all socioeconomic levels, Google Play has helped Duolingo take steps toward their vision of reducing economic inequality through education.
Croatia
Dub Studio
“Google Play brought the world to us”
Dub Studio Productions helps millions of people around the world turn up the bass or lower the treble on their favorite songs. They created Music Volume EQ, an app that gives people control over the music on their phone with an equalizer, bass booster, and 3D virtualizer to simulate different acoustic environments. Dub Studio Productions is a family business.
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Dub Studio Productions helps millions of people around the world turn up the bass or lower the treble on their favorite songs. They created Music Volume EQ, an app that gives people control over the music on their phone with an equalizer, bass booster, and 3D virtualizer to simulate different acoustic environments. Dub Studio Productions is a family business.
United States
Headspace
Meditation app Headspace has invested in improving the quality of their Android app by using insights from Google Play Console. This effort has resulted in a new app design with refreshed content and structure, bringing an increase in the number of people using their app regularly and leaving positive feedback.
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Meditation app Headspace has invested in improving the quality of their Android app by using insights from Google Play Console. This effort has resulted in a new app design with refreshed content and structure, bringing an increase in the number of people using their app regularly and leaving positive feedback.
Indonesia
Super
“The qualitative and quantitative feedback we receive from Google Play is helping us to build the right app for the people.”
On Super, shop owners in rural areas can purchase wholesale items and resell to their local communities at more affordable prices. It has provided villagers with access to more nutritious food, built up a hyper local supply chain and improved the livelihoods of small shop owners and rural communities.
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On Super, shop owners in rural areas can purchase wholesale items and resell to their local communities at more affordable prices. It has provided villagers with access to more nutritious food, built up a hyper local supply chain and improved the livelihoods of small shop owners and rural communities.
Japan
YAMAP
“Before, we had to go to Tokyo to do business. But we take advantage of Google Play, and we can make the application in the local area.”
After the 2011 Great East Japan Earthquake, YAMAP’s founder was inspired to bring people closer to nature and save lives. Despite having no programming experience, he and his team created a platform which enables mountaineers to safely check their location and share their climb activity logs, even when there’s no phone signal. The app has become very popular with climbers, who have also formed a YAMAP community.
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After the 2011 Great East Japan Earthquake, YAMAP’s founder was inspired to bring people closer to nature and save lives. Despite having no programming experience, he and his team created a platform which enables mountaineers to safely check their location and share their climb activity logs, even when there’s no phone signal. The app has become very popular with climbers, who have also formed a YAMAP community.
Taiwan
Seekrtech
Taiwan-based company Seekrtech has used Google Play to reach over 25 million people with their app Forest Stay Focused. The app helps people take a break from their smartphones and focus on other activities, while growing virtual trees. The company then donates money to the Trees for Future organization to plant real trees.
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Taiwan-based company Seekrtech has used Google Play to reach over 25 million people with their app Forest Stay Focused. The app helps people take a break from their smartphones and focus on other activities, while growing virtual trees. The company then donates money to the Trees for Future organization to plant real trees.
Australia
We Spot Turtles
“Without Google Play, we wouldn't have the opportunity to connect on such a global scale.”
We Spot Turtles! allows snorkelers, divers, scientists, and citizens to upload pictures of sea turtles they spot along the coast, leveraging AI to identify each turtle species and individual. The information is then passed on to different conservation projects and can even be used to influence environmental legislation.
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We Spot Turtles! allows snorkelers, divers, scientists, and citizens to upload pictures of sea turtles they spot along the coast, leveraging AI to identify each turtle species and individual. The information is then passed on to different conservation projects and can even be used to influence environmental legislation.
India
Ludo King
Gametion Technologies, the developer of Ludo King, is an Indian business who have worked with the Google Play team to learn new design techniques, analytics, and marketing strategies. They’ve reached 600 million downloads worldwide, becoming one of the most played games in India.
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Gametion Technologies, the developer of Ludo King, is an Indian business who have worked with the Google Play team to learn new design techniques, analytics, and marketing strategies. They’ve reached 600 million downloads worldwide, becoming one of the most played games in India.
Sweden
Ridely
“We have had downloads in over 130 countries. It's growing and growing, and it's super exciting.”
While there were plenty of other sporting apps for tracking activity and learning, the Ridely founders couldn't find similar apps for riding. Undaunted, the three enthusiasts quit their jobs and combined their experience in marketing, programming and economics to create Ridely, giving an online voice and training platform to the equestrian community.
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While there were plenty of other sporting apps for tracking activity and learning, the Ridely founders couldn't find similar apps for riding. Undaunted, the three enthusiasts quit their jobs and combined their experience in marketing, programming and economics to create Ridely, giving an online voice and training platform to the equestrian community.
Japan
Pirika
After majoring in global warming during his mechanical engineering degree, Fujio went traveling and remembers finding garbage tucked between trees in a remote jungle. It sparked the idea for Pirika, meaning "beautiful" in the indigenous Ainu language. It's a litter picking app where people can upload photos of them disposing of waste, along with geotags to pinpoint problem areas. It's become a community effort with over 360 million pieces of trash collected worldwide.
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After majoring in global warming during his mechanical engineering degree, Fujio went traveling and remembers finding garbage tucked between trees in a remote jungle. It sparked the idea for Pirika, meaning "beautiful" in the indigenous Ainu language. It's a litter picking app where people can upload photos of them disposing of waste, along with geotags to pinpoint problem areas. It's become a community effort with over 360 million pieces of trash collected worldwide.
Value of play
#WeArePlay
Discover the stories of people from all over the world building apps and games businesses on Google Play.
We invest heavily in our platform, our developers, and our user experience. We fund these investments in part through a service fee applied only when a developer on Google Play offers a paid app or sells in-app digital goods or services.
We succeed when our developers succeed. We make money when developers make money, which aligns our incentives with developer incentives. As a result, this business model aligns our success with developer success and enables the Play and Android ecosystem to thrive.
Our service fee
Our fees are the lowest among major app stores, and 99% of developers that pay a service fee are eligible for a fee of 15% or less. We understand that one-size-fits-all doesn’t apply to service fees as app and game businesses operate in different industries. For example, we lowered fees for developers offering subscriptions in-app, now charging just 15% from day one.
