Play Academy Engage

Training on the best practices for sustainably keeping users engaged and the top reasons for uninstalls.

Play Points

Provides users with reward points for engaging in the Play ecosystem, which they can then use to make purchases.

App reviews

Through user reviews, developers can monitor perceived app quality and engage in dialogue with their users.

Sending push notifications

Developers can drive engagement through the use of push notifications.

Availability on a range of devices

Play offers app intermediation services across an increasing number of form factors.

Quality guidelines for form factors

Google provides developers with quality guidelines for building apps for different device types.

Device Catalog

Allows developers to view and manage the devices that are compatible with their app.

Reach and devices

Allows developers to better understand user and issue distribution.

Collections

Helps users discover and organize topic-based app content and brings relevant content directly to the home screen.

Curated Spaces

Allows users to dive deeper into their interests in spaces dedicated to entertainment and seasonal topics.

Google Play Grouping API

Developers can use the Grouping API to tag users with relevant data, which can help customize users' experience.

Showcasing subscription value

Promotes subscription benefits in reminder emails and key points in the purchase and cancellation flows.

Engage SDK

A unified solution to deliver personalized content and guide users to relevant in-app experiences.

Widget discovery

Makes it easier for users to find and use widgets, and helps increase engagement and retention.