Global distribution

Through Google Play, developers can distribute apps and app updates to users in 190+ countries.

Go Global

Go Global helps developers grow in local markets by providing insights and best practices for specific regions.

Play Academy Grow

Training on how to find the right audience, improve store listings, and get more users.

Play Pass

Subscription that provides access to over 1,000 games and apps with no ads and monthly offers for top free games.

Promotional content

Self-service merchandising that surfaces
limited-time events, offers, and major updates for apps or games.

Personalized recommendations

Play provides personalized app recommendations to users based on content that is relevant to them.

Acquisition reporting

Allows developers to track acquisition trends and see which sources are driving the highest quality impressions.

Translation services

Through Google’s translation services, apps can be translated into up to 48 languages.

Guidance for getting apps discovered

Provides tips on how to build a store listing, how to make an app stand out, and how to diversify the audience.

Targeting specific audiences

Developers can target specific user segments via a unique custom store listing URL.

Targeted app discovery

Supports app discovery through targeted promotion of apps and helps users to discover apps and games they may enjoy.

Games Discovery 2.0

Developers can upload graphic assets to Play to showcase their games.

Personalizing app experiences

Developers can personalize the appearance of their apps for different target audiences using Firebase Remote Cong.

Main store listing

Allows developers to create and optimize their store listing, run A/B tests to find the best graphics and text, and more.

Custom store listings

Developers are able to create up to 50 custom store listing pages to tailor their app listing to specific countries.

Preview assets

Developers can add assets to showcase app features and functionality on their store listing page.

Play Search guidance

Search is a key tool for users to find relevant and popular apps for Android devices.

Store listing conversion performance analysis

A tool that shows the visitors, acquisitions and conversion rate for a Store Listing over a selected time period.

Quests on Google Play

A quest is a series of steps, which a user receives a reward for completing, and can help boost user engagement.

Install promotions

Ad campaigns for installs enable developers to promote their apps across Google properties.

Linking to Google Play

Provides several link formats that enable developers to bring users to their products in the way that they want.

Asset Library in Play Console

The Asset Library makes it easy for developers to upload, edit, and view visual assets.

Where to Watch

Helps users find out where to stream their favorite movies and TV shows, connecting them with relevant apps.